Our Strategy 


We believe the path to more impactful individual giving requires three things:

  • A diverse, healthy, and coordinated ecosystem of donor support;
  • Making that ecosystem more visible and accessible to donors;
  • Investments in donor support organizations that have been leading from the front on social justice, in new mechanisms that make it easier for donors to give in ways that advance equity, effectiveness, and systems change, and in research and advocacy related to philanthropy.

Building a diverse, healthy, and coordinated ecosystem of donor support 

Currently, most of the resources available on high-impact giving are directed toward foundations, rather than the source of the majority of giving—individual donors. We envision a field that reaches individual donors, meets them where they are, feeds and reveals new possibilities, and accelerates their path to giving with impact. 

To help build this field, we convene the Impact-Driven Philanthropy Collaborative, a group of key stakeholders who support individual donors including other foundations, donor education providers, donor organizers, nonprofit leaders, researchers and academics who study donor behavior, philanthropy advisors, wealth advisors, and others. 


Increasing the visibility and accessibility of the donor support ecosystem  

The resources and know-how to achieve impactful giving exist, but many donors are unaware or unable to access the rich knowledge of the social sector. We launched Giving Compass in 2017 to serve as a one-stop shop for donors to learn about issues, connect with learning opportunities in the ecosystem, and find giving opportunities. Giving Compass was inspired by Jeff and Tricia Raikes’ own giving journey. Early in their philanthropy, Jeff And Tricia met other donors who faced the same challenge as they did: finding resources to guide an impactful giving strategy. Giving Compass’ resources focus on equity, effectiveness, transparency, and systems change, providing donors with the tools they need to give in ways more likely to make a difference. 


Investing in innovations and model programs, as well as research and advocacy related to philanthropy. We focus our resources on organizations and leaders that have historically had less access to funding.

Our grantmaking dollars focus on a few key priorities:

  • Elevating promising new models of donor support that influence donors and dollars toward equity, effectiveness, and systems change;
  • Funding research that fills gaps in our understanding of the landscape of donors, donor support, donor behavior, and advances more just outcomes from giving;
  • Boosting innovations that support donors to meet community priorities in new ways.

As we consider proposals we assess:

  • Will this influence individual donors, rather than foundations or staffed philanthropy?
  • Will this influence donors and dollars toward equity, effectiveness, and systems change?
  • Has this organization historically been proximate to resources, funding, and power?